Forbes is taking a social media approach!


Social media as we all know is taking over the world.

Forbes magazine, which is an american business magazine created in 1917, publishes bi-weekly and covers stories on finance, marketing, science, politics and more.

Senior editor Lucia Moses writes an article for Digiday discussing the changes which Forbes wishes to endure in the company.

Forbes’ chief product officer Lewis D’Vorkin says the strategy to the magazine is focusing on “social-first.” There is a goal of retraining journalist who work for Forbes in order to meet the demands of social media.

It is a great idea for Forbes to take a social media approach with their stories. They have editors responsible for creating Facebook videos and Instagram stories now. Having social media skills for current and new upcoming journalist is important, however they should not forget and continue to use non traditional approaches.


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